Westfield
Polished sophistication with a luxurious edge
(Client)
Westfield
(Year)
2023
(Services)
Rebranding, Digital OOH, Social, Print
Experience
Curator
Westfield: Crafting experiences that engage customers and elevate brand presence
I partnered with the Marketing Operations, Store Managers, Stakeholders, and Senior Designers on campaigns including Local Heroes and monthly sale collateral.
I supported the 2024 Westfield rebrand rollout, delivering smart screen displays, Instagram content, in-store signage, presentations, concierge desk enhancements, skin fit-outs, cinema advertising, and custom illustrations.
These initiatives positioned Westfield as an Experience Curator, elevating brand presence, driving customer engagement, and reinforcing its evolving identity.
Westfield
Polished sophistication with a luxurious edge
(Client)
Westfield
(Year)
2023
(Services)
Rebranding, Digital OOH, Social, Print
Experience
Curator
Westfield: Crafting experiences that engage customers and elevate brand presence
I partnered with the Marketing Operations, Store Managers, Stakeholders, and Senior Designers on campaigns including Local Heroes and monthly sale collateral.
I supported the 2024 Westfield rebrand rollout, delivering smart screen displays, Instagram content, in-store signage, presentations, concierge desk enhancements, skin fit-outs, cinema advertising, and custom illustrations.
These initiatives positioned Westfield as an Experience Curator, elevating brand presence, driving customer engagement, and reinforcing its evolving identity.
Westfield
Polished sophistication with a luxurious edge
(Client)
Westfield
(Year)
2023
(Services)
Rebranding, Digital OOH, Social, Print
Experience
Curator
Westfield: Crafting experiences that engage customers and elevate brand presence
I partnered with the Marketing Operations, Store Managers, Stakeholders, and Senior Designers on campaigns including Local Heroes and monthly sale collateral.
I supported the 2024 Westfield rebrand rollout, delivering smart screen displays, Instagram content, in-store signage, presentations, concierge desk enhancements, skin fit-outs, cinema advertising, and custom illustrations.
These initiatives positioned Westfield as an Experience Curator, elevating brand presence, driving customer engagement, and reinforcing its evolving identity.