In collaboration with the agency’s marketing team, I led the project to create and conceptualise a unique brand voice that appeals to customers, showcasing a sleek, essential look paired with efficient wayfinders.

From installations to colour palette allocation for certain layout applications, hoarding recommendations, and especially the complexities of the headline. Every aspect was meticulously chosen and further developed to reflect Sydney Airport's business yet refined presence in NSW, Australia.

The redesign promoted brand visibility and engagement. The SYD – BABC Brand guideline sector supplied essential wayfinders throughout the airport while upgrades were being made. The project demonstrates the value of sophisticated branding and intuitive design.